Long term improvements with reviewing or pairing

Johanna and I are in Minneapolis (brrrr) working on the management book. We're pair editing and integrating reviewers comments.

Our reviewers are making this book better, but they are also making all our writing better.

As I was writing today, I'd find myself saying "Oh, Dwayne (Phillips) wouldn't like that" or "Dave Smith wouldn't let us get away with that!" Sometimes as I'd catch myself using an adverb (heaven forbid) or some other weak construction, and backed it out, knowing Johanna was looking over my shoulder.

So even before Dwayne, Dave, or Johanna (or any of my other fine and valued reviewers) has seen a piece they have an improving effect.

That's how peer reviewing (and pairing) raise the quality of all work, not just the work that's reviewed.