When making a change or fixing a problem, we consider the outcome we want to achieve—what will be different. People usually consider how to measure those outcomes. Will cycle time go down? Retention go up? Customer satisfaction improve? Clicks go through the...
A couple of weeks ago, I listened to a very funny story about economic incentives on NPR. (Something funny on economic incentives?!) The story was about an economics professor who decided to use incentives to shape the behavior of his children. He devised an incentive...
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