Tag: customers

Measuring Up

Authors note: I wrote this article in 2002.  At that time, Agile methods had definitely not crossed the chasm, and many organizations were struggling to obtain customer and user feedback prior to acceptance testing or beta testing.  This article describes a simple survey I had used to gage satisfaction–and take action–on projects that weren’t delivering

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Know Thy Customer

© 2010 Esther Derby Understanding the market and your customers (and potential customers) is the first step in building products that will sell and keep the business in business. You need to know enough about both so that you can plan your product investments and know which features to deliver when. If you aren’t sure

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